THE ORIGINS STORY
Set against the timeless backdrop of Niagara-on-the-Lake, the Great Lakes Festival is North America’s largest gathering of Aston Martin enthusiasts and a distinguished single-marque Concours d’Elegance—an experience defined by shared passion, hospitality, and the enduring connections formed through the marque. As part of the Aston Martin Owners Club—one of the world’s oldest and most globally recognized automotive clubs, operating as a non-profit—the festival is grounded in heritage, community, and authenticity.
What began as an intimate meeting of like-minded owners has evolved organically into a celebrated annual tradition, welcoming Aston Martin Owners Club members from across the continent to enjoy a truly world-class festival. This year’s theme, Origins, pays tribute to the Niagara region and its remarkable scenery
FESTIVAL THROUGH THE YEARS
2021
2022
2023
2024
2025
2026
The inaugural gathering of Aston Martin owners in Niagara.
This season also marked the debut of the first collaboration between Aston Martin and the Aston Martin Owners Club — the DBX Great Lakes, created in tribute to the region.
The Gathering found its home at Reif Estate Winery—a setting we continue to return to each year—and introduced a new driving element, The Grand Tour, a time trial experience that added a dynamic, driver-focused dimension to the festival.
For 2023 Great Lakes Gathering grows to become "Great Lakes Festival", adding a component of style to the fold by featuring an exposition of driver focused clothing by partner Mike Paul Atelier
In 2024, the festival hosted the official Canadian debut of the ultra-limited Aston Martin Valour, a model conceived to mark the 110th anniversary of Aston Martin. Notably, elements of its character can be traced back to conversations sparked at Great Lakes — an authentic reflection of the dialogue between marque and owners.
In 2026, Great Lakes Festival became the official Canadian celebration of the 90th anniversary of the Aston Martin Owners Club — a milestone that also saw the event naturally grow into the largest Aston Martin gathering in the Americas.
For this occasion, every detail was considered. The festival hosted the Canadian debut of the all-new Aston Martin Vanquish Volante, unveiled a bespoke limited-edition Vanquish commission known as Role Model, and marked the national debut of the ultra-exclusive Aston Martin Valiant — ensuring a celebration equal to the moment.
Great Lakes Festival returns for the 6th time Honouring our roots in Niagara-on-the-Lake with this years theme ORIGINS
CONCOURSE & AWARDS
The Aston Martin Great Lakes Festival Concours d’Elegance brings together an exceptional collection of Aston Martins for one spectacular celebration of the marque. From iconic classics and rare examples to modern performance cars, this is a unique opportunity to see these extraordinary automobiles gathered together in one place.
And you don't have to be an Aston Martin owner — or even a car enthusiast — to enjoy it.
Members of the public are warmly invited to attend and spectate at what is the largest Aston Martin concours in North America. Admission is completely free, making this a perfect opportunity to bring family and friends and experience something truly special.
Stroll among the cars, admire the craftsmanship and design up close, meet fellow enthusiasts, enjoy the beautiful winery setting, and take in the excitement as the day's entries are evaluated for the concours awards.
The Awards Ceremony
The excitement culminates at 2:00 PM, when the awards ceremony begins and the day's outstanding cars and owners are recognized.
Whether you're a lifelong Aston Martin admirer, a classic-car enthusiast, or simply looking for an interesting and memorable way to spend a Saturday afternoon, the Aston Martin Great Lakes Festival Concours d'Elegance is an event worth experiencing.
Come see Aston Martins as you've never seen them before.
CONTACT
Interested in aligning with the festival?
We welcome those who share our vision. Whether you’re a brand seeking thoughtful partnership or an individual interested in volunteering, we invite you to get in touch by providing your details. Together, we aim to deliver an exceptional experience for all who attend.
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